Happiest of New Year’s to you! We don’t know if it’s the new decade or if everyone’s resolution is to chase their career ambitions, but our inbox is inundated with your resume requests! Can we share a secret with you? We love getting to know our clients before embarking on any project! Seriously, we love meeting the person(s) we’re working with and receiving a crash course on who they are. So in our introductory call with our career clients, we do a deep dive with questions that allow us to understand where they are and where they want to be in their career journey. This lets us design the proper avenue to help them get there.
Not to toot our own horn, but we kind of are the best resume writers in the industry *toot!*. Just check out our testimonials *insert link to testimonials here*. What amazes everyone we speak about resumes is our belief in the importance of LinkedIn. You see, a resume 15 years ago, along with a cover letter, was all you needed to apply to most jobs successfully. However, a 2020 candidate without a LinkedIn profile comes across as a weak “link”. (See what we did there?). LinkedIn is the social media platform for professionals and companies, a place where industry-relevant content is shared, and where YOU and your resume can be seen by employers, and your network can endorse you for your skills… it's like a walking promo-ad for job seekers. This is why we love it! We would love to optimize your LinkedIn for you, but in the meantime, here are some quick tips for you to get started.
1. Complete all fields
Creating a profile is a piece of cake. Chocolate cake, preferably. You have a resume already, so all you have to do is populate the fields with information that you have on your resume. If you are reading this, then more than likely you are shopping around for a new job. Chances are you already have everything you need to complete your profile. It’s essential that you fill out every field because it increases your profile completion percentage. You should aim to reach LinkedIn “All-Star” level…once you’ve accomplished this, you are golden in the algorithms of LinkedIn.
2. Grow your network
Quite a few people create their LinkedIn profiles and forget about it. Often you ask someone if they are on social media, and the likelihood is that they will not even mention their presence on LinkedIn. The beauty of this platform is that once you enter your email, it will start connecting you with coworkers and people within your industry. These suggestions come up on your feed daily, so please take advantage of accepting invites to connect, and also send your share of invitations. The more people you reach, the more “1st-degree” connections you have… (more of that in another article).
3. Picture, photo, portrait!
First impressions are crucial; you already know this! So if you like a picture you took at the beach, great! But, that isn’t the best type of image to use as your main profile photo. You want to showcase professionalism, a human smile, and approachability. We are often asked to do photo-shoots for our clients (email us for details), and no matter where we are, we always try to capture a LinkedIn friendly photo. These photos capture your beautiful YOU and are taken in either your element of work, outdoors, coffee shop, or a blank background. We like to shoot in spaces that most convey your line of work. For example, if you are a politician, well maybe a photo of you shaking people’s hands while looking at the camera might be a good idea, or speaking at a podium… get our drift?
So now you have our secret sauce to rocking your LinkedIn profile! But, we hope you reach out if you get stuck somewhere. Remember, we are here to assist with all of your writing needs, including resumes, executive bios, and representing you on LinkedIn like the boss you are!