Updated: Mar 31, 2020
Ever ask yourself, how do Instagram accounts become so popular? How and why do they have thousands of followers? Like how did the shy girl who sat in the back of your 10th-grade Chemistry class amass 70k followers? Or how in the world did Joey from the auto shop collect 25k engaged followers? Someone, please make it make sense! Well, believe it or not, Instagram has become a significant business commodity for almost everyone. It isn’t as simple as just posting a picture anymore. But it is easily achievable by taking the time to give your IG page a little extra attention while curating content. We’re here to provide a few tips and tricks to run any type of profile, personal or business, like a boss and make it stand out from the rest!
Think about your audience
Like any business proposal, you must determine who your target audience is and what you want to achieve through your profile. Knowing who you’re creating content for makes generating it that much easier because you get to determine your voice and set the scene for your profile. Use your biography to give a short rundown of who you are and what you do and add a link if you have any!
Think about your look
Envision what you want your profile to look like and how you want it to function. It’s necessary to understand how your audience will interact with your page and what they will gain from that interaction. So always be mindful that carefully curated visuals are essential. Implementing creative visual posts like boomerangs, video animations, and playful colors in your profile will look fun and inviting...especially if you follow a sequence. (Look at IG color transitions.) Visuals should not just be appealing but also pertinent to you and your followers.
Think about your content
Generating content that is real and genuine is important. IMPORTANT. The complaints and protest over photoshopping, fake marketing tactics, and misleading products being sold online have been fundamental in promoting more organic content online. It is necessary to show and approach your audience with good intentions and provide content that you can attest to offline. I wouldn't want to take nutritional advice from someone who promotes clean eating online, but I see him eating an entire pizza pie for lunch every day! If you're struggling with innovative content creation, try contacting other influencers with a following (and similar audiences). Ask them to collaborate so you can get creative on how to implement each other's content on your pages. Another way to add to your creative content is to post stories and videos on IGTV. People value seeing products being used and watching their favorite influencers speak about things they enjoy.
Think about our tips
1. Instagram has many new ways to gain a bigger audience; use them to the best of their potential
2. Interact with followers
3. Express yourself
4. Implement videos
5. Let your content reflect your goals
6. Storytelling is key
Your profile needs to present an online presence. Take a moment to visualize what you want that to be. It doesn’t have to be about you, it can be your friends, family, or your coworkers. For those of you who are shy and depending on your profile goals, you don’t necessarily have to show your face. It could be your hands or your headless body (neck down pictures lol).
Creating a brand, its content, and branching out takes time and dedication. It needs constant updating and re-visioning but don't fret we are here to help you with all of your questions and through your milestones in this journey. Try implementing a few of these into your IG regimen and send us a quick note on how it goes!
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